Chapters and Articles
Index
Managing Diversity
Published as Chapter 5 within—
The Gower Handbook of Management: Fourth Edition
Edited by Dennis Lock
© the contributors 1998
Gower Publishing Ltd. 1998

This chapter contains answers to six questions. As a sample, here is part of the answer to WHY manage diversity?:
You can, of course, manage diversity because you believe that it is the morally correct thing to do. I believe that it is. But even if you think that is ridiculous, you can still manage diversity because to do so is profitable.
Research shows that although diverse teams at first perform worse than homogeneous teams, over time they develop and eventually exceed the performance of homogeneous teams. Unless you are only interested in the short term (in which case you should not be managing at all), then you know that in the long term you and your organization will profit from managing diversity effectively.
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